Founder of organic, plant-based skincare brand, BY SARAH, shares her winter wellness secrets.

It’s really starting to feel chilly here in London, how are you preparing for winter?

I’ve found that hydration is the key to healthy-looking skin year-round. I’ve swapped my ice-cold cup of water and lemon to a warming cup of hot water and lemon each morning.

To keep my skin hydrated and nourished with essential nutrients, I use our Organic Facial Oil.

It contains sweet almond, apricot, pumpkin seed, argan, evening primrose, and vitamin E: a signature blend of certified organic, cold-pressed botanical oils to see my skin through the cold and dry months ahead. I love to make the most of the crisp, bright autumnal days we have ahead by taking walks in the countryside, being immersed in nature, with the added benefit that it gives me a natural, rosy complexion.

What will you be reading about when the long nights draw in?

I’ve not (yet) succumbed to Netflix binge fever, so I’ll be reading and learning more about the benefits of organic farming, something I’m passionate about and feeds into our ethos at BY SARAH.

One key aspect is that organic skincare provides much richer nutrients for your skin than conventional products, as the quality of every ingredient grown is never compromised.

Organic farming is also much kinder to the planet, and in buying organic, you are supporting the organic farming community who are working hard to protect our future generations by minimising our exposure to agricultural and industrial chemicals.

How can people make the shift to organic skincare?

Making the shift to organic skincare is easy!

There’s a common misconception that organic means pricey, but this is not always the case, and organic ingredients will care for your skin in ways mainstream, synthetic products simply cannot – which makes organic priceless!

Our Organic Facial Oil is available in a 10ml starter-size to allow you to introduce an oil into your morning and evening routine and make that instant switch to organic skincare.

How do we get in touch with you and what’s next?

Simply drop us a DM @bysarahlondon on Instagram or email if you have any questions.

We’ll be exhibiting in London at the Renegade Craft Fair on 9 & 10 December, with more dates to follow. Come and visit us to explore the collection and pick up Christmas gifts for friends and family!

BY SARAH is available to buy now at and you can follow @bysarahlondon on Instagram and Facebook.

This article is written in partnership with BY SARAH