We caught up with our friends over at WeTRAIN to find out all about their unique small group fitness event series, WeEXPERIENCE. From events that combine pilates, horse riding and tea tasting to masterclasses in kickboxing followed by brunch, we get the lowdown on exactly how WeTRAIN are revolutionising London’s fitness scene.
You offer a variety of activities at the events. How do you choose which activities to include?
Sometimes we don’t have to re-invent the wheel. For example, we saw a pattern of people going for brunch after our workouts and thought: “why don’t we just organise a brunch at the best place in town and take away all the hassle?”.
Other times we’re happy to let our hosts’ imagination run away with them; Nikki Urwin – one of the UK’s top pilates instructors – came to us overflowing with ideas: “yeah what about horse riding before pilates? Oh and I like tea; tea tasting afterwards?”. So we called up the London School of Tea and a lovely stables in Bushey Park and made it happen.
Ultimately it’s all stuff we want to do with our friends and if we can take other people from the community along with us, that’s great!
How do you decide which industry leaders to work with for the events?
We’re lucky to have friends at the top of sport through our UK Charity Partner the Dame Kelly Holmes Trust, so we’ve gotten to know some amazing athletes and competitors.
The industry is also super connected. If one of our team introduces us to someone we ‘just have to meet’ and they’re impassioned and creative, the experiences almost arrange themselves.
The WeTRAIN way is our training philosophy, and it influences every session we have. It comes in two parts:
1: Accomplishments are relative. Let’s say you’re a total beginner to fitness but work hard at a session and complete ten burpees for the first time, that’s something to get excited about! If you add up all those little accomplishments you start to see real progress.
2: It should be fun. You’re never going to stick to a health goal if the whole thing is a chore, so we look to bring the positive, happy vibes.
How do you feel the fitness industry is currently shifting?
What are the implications of the increase in flexible fitness apps for gyms that offer memberships and subscriptions?
How can people get involved with WeExperience?
Finally, what does 2017 hold for WeTrain and the WeExperience event series?
Take a look at the first WeTRAIN warehouse workout below: