As more and more influencers ask us how to plan exciting content for the months ahead, we thought it could be interesting to snoop around and, thanks to our editor Vicky, we now have a handy calendar with top Health and Wellness dates for you to book up.

We are making sure this feature is relevant to both brands and influencers, to give you some exciting ideas of how to engage with readers and/or customers.

January is a very exciting month, as we are officially launching our Reclaim your Day Off campaign – with a whole month dedicated to self-love in February.

Month-long campaign ideas


A campaign to encourage everyone to try vegan in January and reduce the suffering of billions of animals, as well as discover exciting and delicious food. Veganuary is widely engaged with by loads of influencers and brands alike, and sees a clear uprise of vegan brands everywhere.

Dry January

It’s no secret that Brits love their drinks – so much so we have two months of boozeless fun: Sober for October and Dry January. Dry January is a public campaign urging people to abstain from drinking for the month of January, especially in the UK. Loads of mocktail and drink ideas are usually Pinned and shared.

Cervical Health Awareness Month

“Is it time you got cosy with your cervix? Or if you’re already there, perhaps you could start a conversation with the women around you to show them that talking about cervixes is perfectly normal.” Read our full article here.

New Change4Life campaign 

Change4Life is a public health programme in England which began in January 2009 run by the Department of Health. It was the country’s first national social marketing campaign to tackle the causes of obesity and is getting a new campaign in January 2018.

Change4Life aims to help families and middle-aged adults make small, sustainable yet significant improvements to their diet, activity levels and alcohol consumption. It uses the slogan “eat well, move more, live longer”.

Fun ideas

  • National Dress Up your Pet Day (14/01 US)
  • National Popcorn Day (19/01 US)
  • National Cheese Lover’s Day (20/01 US)
  • National Peanut Butter Day (24/01 US)
  • National Blueberry Pancake Day (28/01 US)

Worth a note in your calendar  

National Personal Trainer Awareness Day (US – 02/01)
“At the beginning of the 2000’s, two fitness professionals named Jim Labadie and Joey Atlas took a look at the surge of people signing up to the gym for New Year.
Personal Trainer Awareness Day was born out of what the pair deemed necessary in order to say thanks to all of the personal trainers of the world whose lives are turned nearly upside down at the beginning of January every year in order to help people reach their fitness goals”.

Blue Monday (15/01)
A name given to a day in January (typically the third Monday of the month) claimed to be the most depressing day of the year. Did you know the concept was first used as part of a 2005 press release from holiday company Sky Travel? They claimed to have calculated the date using an equation, even if there is no actual evidence for it!

Reclaim your Day Off campaign Launch (16/01)
Join us in the kick off of our new campaign, celebrating time off and sharing how YOU are looking to reclaim your day off. Print your very own tag here.

International Chocolate Cake Day (27/01)
Did you know that the history of chocolate cake goes back to 1764 when Dr. James Baker discovered how to make chocolate by grinding cocoa beans between two massive circular millstones? Cool huh? Any excuse for a chocolate recipe we say!