Do you remember four years ago, when the only ‘dairy free’ alternatives were obscure, bland soy ice-creams that tasted of cardboard? 

Or when everybody’s idea of a vegetarian meal was a green salad?

Well, the independent food market (as well as associations like Veganuary) are at the forefront of the vegan revolution. However, 2018 has seen the rise of the mainstream veganism – and no, it’s not all about tofu sausage rolls.

If in 2017 we celebrated Ben & Jerry’s first dairy-free ice cream, 2018 is already proven to be advocating a more ethical eating with only 16 days under its belt.

On the first of January, UK supermarket Sainsbury launched seven new products, some of which are vegan and all of which are meat-free: including mushroom mince, cauliflower steak, and its big star being the BBQ pulled jackfruit.

The team are really proud to be offering a wide choice of flavours and can’t wait to hear how our customers are using them’ claims Georgina Lunn, Product Developer for Fresh Produce at Sainsbury’s (

Designed for those looking to reduce their meat intake, and introduce healthier options at mealtimes, the selection of products certainly seems to marry deliciousness and nutrition.

Fellow UK supermarket Tesco took things up a notch when they launched a new brand – called Wicked Kitchen – including ready meals and food ‘to-go’ options including sandwiches and wraps.

Credits: The Grocer

Wicked Kitchen contains 20 products including wraps, sandwiches, and ready meals. It is available in 600 Tesco stores across the UK. The line was created by plant-based chef Derek Sarno, who joined Tesco as Head of Plant-Based Innovation in 2017.

As announced via PlantBased News, the range is “selling out everywhere” saying he’s “wicked happy” about the success. With dishes including naked burritos and pizzas, you’d certainly have our interest as well.

Most exciting of them all (I am Italian, what can I say), Domino’s Pizza just introduced vegan cheese to their menu in Australia and it might just be the best thing that has happened in 2018 so far.

Including Vegan Avocado Veg and, of course, a Vegan Margherita option, “The popularity of, and demand for, vegan products increased considerably over the years so it’s great we are now able to offer this” said Domino’s Australia and New Zealand CEO Nick Knight in a statement.

“We have tested this cheese in our LuvLab development kitchen, and confirmed this vegan-friendly alternative has the same taste, texture and melt as real dairy cheese. It’s also cholesterol free, making it the perfect, healthy indulgence.”

Only con, the vegan cheese is now up for grabs, but it’s available for a limited time only. However, happy news, if there is enough demand, the new melty cheeze may become a staple.