Lauren Tickner, a 21 year old entrepreneur, is on a mission to help others build and monetise their personal brand.
Since dropping out from the UK’s number one business course, Lauren has grown her following to 200,000 across her social media platforms. She has two podcasts: The Millennialaire Podcast and The Business Meets Fitness Podcast. Her content will give even the least motivated people a kick up the bum, as well as actionable strategies to accompany your success!
You can see her YouTube channel here.
We caught up with Lauren to find out what it takes to start your own YouTube channel and to hear the things she wish she knew when she started.
Tell us a bit about your YouTube channel – what can we expect to find there?
My channel features all things entrepreneurship! As a 21 year old online business owner, I share my journey, tips, and tricks for building a personal brand business.
What inspired you to start your YouTube channel?
Oh gosh, I started years ago! I did it because I wanted to share more in depth information about everything to do with living a healthy lifestyle. Since my business has evolved, I’ve started sharing more information about how people can do the same.
What skills have helped you grow your channel?
Thinking about who I want to help and going all in on helping them has definitely helped to grow m channel. Content for the sake of content is pointless. People will follow you if you have something to offer them! It’s all about adding tremendous amounts of value and expecting nothing in return.
How have other bloggers / online influencers helped you grow your channel?
I haven’t really done any collaborations to be honest. It’s definitely something I need to do more of, but finding other 21 year old entrepreneurs in London who also do YouTube is proving to be a challenge!
What advice would you give to someone who is thinking about starting their channel?
For the first 3 months, don’t focus on vlogs! Your vlogs won’t grow your channel. People need to invest fully in you before they’ll sit and watch 10+ minutes of your life. So I recommend uploading once per week to begin with, doing informative ‘how to’ style videos. YouTube is the second biggest search engine, so make the most of that! Create videos that people are actively searching for. You can use keywordtool.io to get inspo.
What’s the most challenging thing about setting up your own YouTube channel?
The editing is the most challenging thing for sure! It takes a long time to get to grips with. However, once you know how to do it it’s easy and becomes way less time consuming.
What’s the one thing you wish you’d known before you started?
Not to start with vlogs! I wish I’d started with solely ‘how to’ videos.
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