Rupy Aujla, the creator behind The Doctor’s Kitchen will be joining the Health Bloggers Community on 19th May for our annual summit hosting a panel we’re calling Doctor’s With Influence. Intrigued? Find out more about the Summit and get your tickets to join us here.
Ahead of the Summit we asked Rupy some questions about how he started his podcast series and what tips he might have if you’re thinking about creating your own ‘pod.’
Tell us a bit about The Doctor’s Kitchen podcast, what can we expect to hear if we download an episode?
I started the Doctor’s Kitchen podcast really as an introduction into the concepts that I talk about in my book. It’s about giving people a flavour of the science and distilling them into principles that they can keep with them throughout their life.
I talk about the use of colour, largely plants, whole foods, and essentially defining what we mean by all these different episodes.
By the end of listening to all six episodes you get a clearer idea of who I am, what my background is, as well as how to eat and how to recognise healthy plates using principles rather than strict rules or something that’s quite rigid in diet culture. So really trying to move away from just rules and giving people an education into how to spot good nutrition on their plate.
That’s what I wanted to achieve and the feedback from the podcast has been really positive – people have gone away and they really understand the principles and they apply them and I get tagged in loads of pictures on social media!
What inspired you to start a podcast?
I think it’s another medium that people can interact with. Maybe they’re on their way to school, or work, it’s just a really easy to digest platform that I personally use a lot as well.
I wanted to get guests in that have expert experience and advice as well to essentially validate the sorts of things I was talking about but also to give a nice atmosphere for people to listen to as well. I think listening to two people talking about a subject and breaking it down is a lot easier for people to comprehend.
They can be quite difficult concepts otherwise – things like phytonutrients and all the sorts of different chemical compounds and their effect on health.
What skills have helped you grow the podcast?
Podcasting is completely different from blogging in my mind. I was lucky because I worked with a podcast production company – they produced it, booked the studio, did all the post-production editing.
What I could therefore concentrate on was the content, so I curated the list of different experts I had on, I made sure that I had good quality content and I introduced the concepts in a way that would be easy for people to understand.
Growing the podcast has really been via word of mouth, it’s a completely different sort of platform to Instagram and YouTube although that does help. It’s certainly different in terms of the kind of audience that I’m able to interact with.
That’s another reason because the ethos for the Doctor’s Kitchen is to try and get people living happier, healthier healthier lives using food and lifestyle medicine and I want the message to spread across the country and beyond and podcasting is just another way to get the message across.
What advice would you give to someone who is thinking about starting their own podcast?
Plan out the pods that you want to create. Do a good few episodes – 6-8 is generally a good number. Make sure you give a rough script, depending on the type of format that you want to try and create. I liked the idea of having a few key questions that you can base the podcast around so that there’s a clear beginning, middle and end and summarising and making sure you’re making everything coherent is really critical to creating a good podcast to listen to.
Think about the pods that you like to listen to, what’s so good about them and how they’re structured. Also think about the lengths of them too because it really varies, anything from 20-30 minutes to 3 hours. There’s no set rule; some of the best podcasts are 3 hours long but personally I didn’t want to waffle on for 3 hours about nutritional science!
What’s the most challenging thing about setting up your own podcast?
I would say the production element of it which is why I was happy to outsource it. If you have the funds to do that I would say do it. It’s not actually that expensive to find a producer who will record, edit and upload them onto your channel as well. I would highly recommend people invest in it if they’re serious about podcasting.
What’s the one thing you wish you’d known before you started?
How enjoyable it was going to be! And making sure you give yourself adequate time to write scripts, book the guests and the studios. Every episode had a unique guest so making sure everyone’s diaries fitted was critical. Being organised is essential.
What are you looking forward to most at the HBC Summit?
I’m looking forward to the session I’m moderating with the other doctors. I think it’s going to spark a lot of debate with our role within nutritional science and conjure up a lot of topics that are quite relevant to the wellness industry right now.
We’re in an era of un-credible sources and qualifications; how we navigate that as health care professionals is going to be eye-opening for a lot of people.
Rupy’s podcast is available here.
Find out more about the Summit and get your tickets to join Rupy below