SEO stands for “search engine optimisation”.

Essentially, the idea behind it is that there are steps you need to take to get your blog to rank high in search engines.

SEO for bloggers doesn’t have to be complicated, this is why we have a full section on optimising your blog.

If you’re taking the time to write content, you obviously want to be found. So besides the people who regularly subscribe to you and find you through social media, a great way to get people to read your blog is for them to find you through search engines – which is why “What is SEO?” matters so much.

Mobile over non-mobile

Originally announced in 2016, Google has has been rolling out their mobile-first index. This essentially means that Google will rank mobile versions of content over non-mobile content.

This means 2019 will be the year of mobile. 2018 is the time to head to Google’s mobile-friendly testing tool to make sure your site is ticking all the boxes for mobile users.

Keyword research forms your base for SEO

Even though individual keywords themselves are no longer enough to form the foundation of your content, everything begins with good keyword research.

Resist researching single keywords, and instead move towards exploring your keyword themes. Use natural language and variations. During your keyword research process, it’s helpful to identify other common ways searchers refer to your topic, and include these in your content when appropriate.
When it comes to new content, identify your existing content that has gathered great results, and make it better. Find a way to repurpose effective content. Buzzsumo, for example, can provide insight into what content has gathered decent traction: pick out popular pieces that could be updated or improved on.

Structure your content appropriately.

Headers, paragraphs, lists, and tables all provide structure to content so that search engines understand your topic targeting. For example, adding your keywords to headings helps your post in the rankings.

It is shown that 30% of Google’s search results contain a featured snippet according to a recent study undertaken by Stone Temple. In addition, Stone Temple’s study revealed that featured snippets significantly impact the CTR’s of traditional organic search results below them. Make sure you take time to really optimise the snippets for your SEO.

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