Launched on Earth Day (obvs), Seed Phytonutrients is looking to take health and wellness beauty by storm.

We believe that beauty can, and should be, sustainable.

For their products, Seed Phytonutrients only uses cold press and expeller methods to extract oil from our seeds (as opposed to using chemical solvents), and they return what’s left of the seed back to their farmers to provide nutritious, organic feed for their animals.

The company uses environmentally friendly recycled and recyclable packaging across all of their ranges, including the first shower-friendly paper bottle – infused with earth minerals to make it water resistant.

These revolutionary shower-friendly paper bottles are made of 100% post-consumer recycled paper with a post-consumer recycled plastic liner, resulting in 60% less plastic than a traditional bottle.

These bottles likely started out as cardboard boxes, bringing them back to a second (or maybe even a third) life.

Yes, this is upcycling at its finest.

Their shampoo uses coconut sugar to make it lather, plus sunflower seed oil to nourish and turmeric for a healthy scalp.

“We use post-consumer paper now,” Schienvar says. “But soon, we’ll be making these containers from our own waste paper and cardboard boxes.” That will then create a closed loop, which will bring Seed one step closer to the ideal vision of zero waste.