Ever since I was a child, I had a penchant for inspiring people to live the life of their dreams. I also knew I was born an entrepreneur and the 9-5 office grind wasn’t for me – at least not for life.
I’m a veteran publicist helping people share their work with the world through my DIY PR & Publicity Course, Group Coaching and One-on-One Consulting.
I also help people create more joy, self-love and flow through my book Everyday Happy and live programme Reboot Your Soul.
I’ve been a serial entrepreneur since the first grade when I opened my lemonade stand. Since then I’ve founded Savvy Miss, a Forbes Top 100 Website for Women.
Prior to going out on my own, I was an entertainment publicist representing award-winning TV clients including American Idol, So You Think You Can Dance, Gilmore Girls, Bernie Mac and Malcolm in the Middle.
I have a Master of Arts in Broadcast Journalism from Emerson College in Boston and a BA in Cultural Anthropology from the University of California at Santa Barbara.
I believe we all have unique gifts to share with the world and deserve to make a living doing what we love.
I learned quickly when I founded Savvy Miss, named by Forbes a Top 100 Website for Women, that of course we must have great content on our blogs, but we also need visibility. We have to always drive traffic to our sites and let people know we exist!
I founded Savvy Miss, an online magazine dedicated to connecting, informing and empowering women out of pure passion. I wanted to create content for modern-day women that was smart, fun and made a difference in their lives. I also knew the Internet was a phenomenal way to reach people all over the world.
I now help people get in the media and take their blogs and businesses to the next level, earn credibility and make their work known. I absolutely love helping clients and students get in magazines, TV, radio, podcasts and online media and share their work with the world and the people who want to know about them!
Steve Jobs said in a Stanford Commencement speech, “You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future.”
I’m a big believer that all of our life experiences build up to assist us in the present and future — even when we can’t see it.
Even though I knew I didn’t belong in the 9-5 office grind or necessarily entertainment publicity, I’m tremendously grateful for the experiences and relationships that continue for me today. They all help serve my current clients and students and all those around me.
Being in the media separates those who are viewed as leaders from the rest of the pack. Nothing says you’re the real deal and credible more than having media logos on your blog.
I know first-hand what a total game-changer and momentum builder getting in the media is for a blog and business which is why I highly recommend every blogger and entrepreneur do publicity. (I created the DIY PR & Publicity Course and Group Coaching programme to show fellow bloggers exactly how!)
The most valuable lesson I’ve learned from my PR clients and students is how quickly it can transform their businesses and lives.
It wasn’t until I left the PR firm though, and founded Savvy Miss, an online community dedicated to connecting, empowering and informing women around the world, that I understood how powerful publicity could be for entrepreneurs, bloggers, authors and coaches. Our first year in business, we were like the little engine that could. Our team consisted of a handful of women (and one very savvy guy!) all under 30 years-old and we operated on a total shoe-string budget.
We didn’t have VC’s or any major financial backing, but we had a lot of heart and somehow “the little engine that could” was named a Forbes Top 100 Website for Women and took home a handful of W3 awards, including Best Writing and Content for a Lifestyle Website and Best Lifestyle Website Overall. We also landed incredible interviews with top newsmakers including Arianna Huffington, Candace Bushnell, Lisa Ling, Dr. Drew, Gloria Allred, Padma Lakshmi, Nikki Taylor, India Arie, Sue Johannson, Tammy Duckworth, Lisa Nichols and Nancy Juvoven to name a few.
Do you want to know our secret weapon?
We knew how to use PR and publicity to our advantage. Everyone on our team did publicity – even editors and interns — and we were constantly being interviewed and talked about on the radio and written about in newspapers and online magazines. We didn’t have the money to spend on ads or time to deal with the hit-or-miss frustrations social media often brings, so we focused our efforts on publicity. And it paid off big time!
Anyone can do their own publicity successfully. You don’t necessarily need a publicist — in fact, no one knows or cares more about your business than you which is all the more reason to do-it-yourself.
What I see most with clients and course students is fear. Though they want success, they’re afraid of it. With putting yourself out there you know there’s potential for people to criticise or judge. Everyone likes to be liked — it’s human nature! And the truth is, it’s impossible to please everyone.
I also see people not feeling deserving of success or dealing with a “fraud complex” and thinking, “Who am I to be great?”. Marianne Williamson said it best with her famous quote:
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us.
Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.
We are all meant to shine as children do. It’s not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.
In my DIY PR & Publicity Course I offer a step-by-step how-to for people to follow. Including pitch templates and examples of real pitches the media said yes to. To get started, you can download my free guide: 5 Insider Secrets for Game-Changing Publicity.