We caught up with Lead Nutritionist at Bounce Foods, Nick Morgan to ask him a few questions on snacking, protein and nutrition.

This article was created in collaboration with Bounce Foods. Bounce are sponsoring the ‘Fitness Blog’ category in this year’s Health Blog Awards, hosted by That Protein and the HBC. Get tickets to the ceremony here.

Can you tell us a bit about yourself and how you got interested in nutrition?

I have always been very health and fitness orientated, so nutrition was an obvious area to become interested in. I started my career working within sport, which was a great grounding, helping athletes to achieve their professional goals. However, it became apparent that even at that level you talk just as much about habits and behaviours as nutrition science. As a result I became interested in behaviour change and the interaction with nutrition. I work day to day by the philosophy of trying to helping people “make better decisions more often” which is why Bounce was the perfect fit.

How do you decide which brands to work with as a nutritionist?

People, and products. Obviously the products, their quality and the vision for innovation provides an insight into a brand’s pursuit of helping consumers to make better decisions more often. However, it is also about the people and their genuine enthusiasm to ensure that good quality nutrition is within their DNA.

What attracted you to working with Bounce?

The products and the people. I believe that nutrition has become too complicated, and also hugely opinionated about what is “good” and what is “bad”. At Bounce I believe they have a simple and clear approach, they understand nutrition and they want to help consumers make better decisions more often.

How is the snacking landscape changing in the UK?

The primary change is the increased number of consumers who highlight that they are time restricted, and eat “on the go”. They are looking for solutions that do a lot of the thinking for them, and provide that crucial “nutrition boost” throughout their busy/hectic schedules.

Also, snacking is not just 11am and 3pm. It is breakfast, lunch and dinner. It is drinks, smoothies and juices. The way people eat is changing and this has changed the concept of what snacking is. This is what makes it such an exciting area.

Why do you think more people are regularly choosing protein-based snacks?

Two simple reasons; 1) They know it provides benefits, i.e. whether muscle orientated, satiety and/or weight/wellness. Also, 2) it is not sugar and fat. That is, having a high protein intake typically reduces the total amount of sugar and fat in the diet across the day. In this sense it is seen as “good energy” which Bounce provides as it combines all of the key product nutritionals.

When is the best time of day for people to eat protein?

The key to protein intake is regular consumption throughout the day. Typically, we have a low protein intake at breakfast, ok (ish) at lunch, and then high in the evening. Therefore, we really need to be better at frequent and even consumption, and given the typical eating patterns in the UK, breakfast through to mid afternoon is the area to focus on. Interestingly, given the individual way in which people live each day, the focus needs to be on improving their habits and behaviours regarding planning and having food readily available for them at the times when they need it most. That is why snacking becomes an important part of everyday food intake.

How do you ensure Bounce Balls are highly nutritious as well as flavoursome?

The two factors don’t have to inhibit each other if careful attention and planning to innovation takes place. The point about flavour is really important because if something is not enjoyable, or doesn’t provide a good eating “experience”, then the habit or behaviour of appropriate consumption will be reduced.

Bounce recently introduced a new range of vegan protein snacks. What was the motivation for this?

Inclusivity. The core range of Bounce Balls use whey protein as the protein source, which is a high quality protein source derived from dairy. However, we know there are a large number of consumers who are vegan, or who want to choose vegan products. Therefore, we wanted to ensure they were able to access a high protein, well balanced snack option.

How do you ensure the Bounce Balls are the most nourishing they can be?

We have a nutritional criteria that underpins how we develop our products. It defines target nutritional values, the types of ingredients we use, and processes we apply in manufacturing. The decisions we make are based on understanding the latest nutrition opinions, and ingredient developments and that we are fact, not opinion, based.

Nick Morgan has been working in the nutrition industry for 10 years, initially with GSK and Lucozade Sport and since 2010 as a consultant to brands, ingredients suppliers and food manufacturers. Nick’s specialism is in high protein foods, with a particular interest in the sport, active and health and wellness landscape and how this interacts with everyday food choices. Nick is currently leading the Bounce Nutrition Team, which is focused on new product development, education and helping consumers to make better nutritional food choices on the go.

This article was created in collaboration with Bounce Foods.

Bounce is sponsoring the ‘Fitness Blog’ category in this year’s Health Blog Awards, hosted by That Protein and the HBC. Get tickets to the ceremony below.