Pinterest – it’s an under-utilised resource that we think a lot of our bloggers could be making better use of here at the Health Bloggers Community.
So we asked Pinterest Queen Jen Stanbrook for the answers to some of your questions on how to make Pinterest start working for you.
What are your general tips for getting started with Pinterest if it’s a tool a blogger hasn’t yet begun to use to grow their traffic?
In the UK in particular, it seems Pinterest is often overlooked as a tool for growing your following and traffic.
BUT it’s so powerful and so easy to manage once you get a handle on it.
To start, make sure you’re creating Pinterest worthy imagery for you blog posts, pin them from your blog to relevant boards on Pinterest, alongside pinning others’ pins in a good mix. Make boards relevant to your niche and pin regularly and consistently.
Talk us through a rich pin. What is it and why are they important?
There’s a lot of focus on rich pins, especially for food bloggers but it’s important to remember it’s just one element in successful pinning. Don’t overlook other aspects such as a good pinning strategy, a business account and great images.
Having said that, rich pins will help as they show much more information to your follower (although currently this isn’t shown on the home feed anymore) AND they help you get found in search.
A lot of our health bloggers create recipes. Would you recommend using recipe pins? Or does this reduce the amount of click through they’ll get to their blogs?
I’ve not tested this myself but many have and the general consensus is that having recipe pins as a food blogger doesn’t harm your traffic.
In fact, many ‘normal’ users report NOT clicking through if the recipe pin isn’t there – if they see the ingredients, and know they can make the recipe, they’ll click through to find out more.
Analytics – what should we be looking for?
My advice is to pretty much ditch Pinterest Analytics and only use your Google Analytics as a reference for what’s working well.
Monitor your Social Aquisition, and note which pins are driving traffic to your blog. The Pinterest Analytics Overview is good for getting an idea of how your pinning is going, whether Pinterest is showing your pins, and if they’re getting good saves. If you’re not getting clicks though, you can then try to identify what you could improve.
Group Pinterest boards. What are they are why should we want to get involved?
A group board is one where a multiple pinners/editors collaborate to create a niche focused board.
They’re great for reach but do ensure they’re well run and on topic. Note the number of saves and the number of editors – usually under 100 is great.
Always follow the rules, and often owners leave instructions for joining in the board description.
Finding them is tricky, but a Google search can work, or look out for Pinterest Group Facebook pages. Groupie dot com is ok, but a little old and outdated. Compile a polite note/message requesting access and cross your fingers. It can be hit and miss so don’t despair if it doesn’t work, just move onto the next one.
NB. The Health Bloggers Community has a group board you can get involved with – check it out and request to be added.
Where can people find you for more information?
You can find out more about me and my courses plus 1-1’s at Jenstanbrook.com. I periodically run webinars, workshops and my in depth course Pinsight. Plus we offer Account Management to bloggers and brands who need someone to manage their day to day pinning strategy whilst they concentrate on making great content.