Ahead of the HBC Summit, we caught up with the power house that is Amy Hopkinson. With a repertoire to rival some of the biggest names in wellness, Amy is not only the digital editor of Women’s Health, but also a gym instructor, PT in training, Lululemon ambassador and all-round girl boss.
We love Amy’s message of self-love, acceptance and body positivity, which she shares through her ‘focus on what you gain not what you lose’ workout philosophy. With this in mind, it seemed only natural to ask Amy to speak on the editorial panel of the HBC Summit on 15th April.
To hear Amy speak at the summit, get your tickets here.
What does being healthy and fit mean to you?
Healthy isn’t what you say or what you Instagram, it’s living the best life for you. For me that’s making conscious choices and enjoying what I choose. Sometimes that’s burpees and grain bowls, others it’s fish tacos and margaritas. It’s about living in the moment and doing the best you can for mind and muscle.
What made you decide to pursue a career in digital media within the health and fitness industry?
I wanted to help women connect with their bodies and move more in ways that they enjoy. Digital media was the perfect fit for this as you can see real-time feedback from your communities. For instance, what health hack they loved or what workout they did (we’re often tagged in readers’ gym sessions). As an editor this allows me to keep refining our message to ensure we share what women need when they need it.
What message do you hope to spread as the digital editor of Women’s Health?
That the everyday athlete shouldn’t feel stressed by fitness or ‘training’. Unless you’re going for gold at the next Olympics or hoping to pursue a career as a fitness model, the time you spend investing in your body should be wholly enjoyable… though, perhaps not during burpees. But any other time you should aim to leave your workout with a smile on your face safe in the knowledge you’ve just invested in your future self.
How do you decide who to interview for the Women’s Health website?
We look for women who inspire us and therefore you. Sometimes that’s a big screen actress, others it’s a woman who’s been brave enough to share her struggle with endometriosis.
What has been the biggest obstacle you’ve faced in your editorial career?
Managing the pressure of always being connected. Loving your iPhone for the freedom to work anywhere is one thing, but answering emails on the loo or Instagram messages in bed is another. To really get ahead we need downtime.
How do you keep up with the latest trends for online features?
I keep ahead by checking in with the cities that inspire the London scene.
What’s the tool you swear by to keep on top of your editorial calendar?
What’s your favourite way to workout?
The way that feels right for my body on that day. Sometimes that’s power lifts, others it Versa Climber at BXR. I’ve made a pact with myself to check in with how I feel before I start burning calories.
Who is your biggest fitness role model and why?
My nan. At 76 she’s still a yoga teacher covering nine ashtanga classes a week. Badass.
How much does having a positive mindset impact reaching your goals?
If you don’t believe in yourself it can be hard to get others to. Take a deep breath, repeat a mantra and shut out the distractions. When you stop obsessing over what you should or shouldn’t do and stop apologising it’s much easier to make progress. Make your mindset and decisions about you.
How do you make sure you take care of your mind as well as your body?
I write in an affirmations journal every day and read mindless trash before I go to sleep.
Do you have a quote or mantra you live by?
Don’t spend 95% of your life trying to weigh 5% less.
Why did you decide to become a gym instructor?
To put my fitness beliefs and ideas into practice. Watch out Soho, I’m coming for you.
What advice would you give someone trying to create an editorial career in wellness?
Have integrity and don’t try to change to fit a job a role as you’ll quickly come unstuck. Plus, who wants to ‘try to fit in’ all the time? Instead, focus on researching the jobs and workplaces that will make you happy. Then get as many qualifications as you can. There’s much more craft to editorial content that just being able to take a good Instagram.
For a daily dose of fitness and wellness inspiration, follow Amy on Instagram.