It’s been a long time coming. When asking our influencers how we can help them further in creating a clearer strategy for their content creation, pricing has been almost ALWAYS the first answer.

It was a no-brainer that I would work on finding a way to create a blueprint for them.

After all, these 2,500 people trust us enough to let us guide them, it’s the least we could do.

Extract from the official infographic.

However, it was not an easy task.

Nobody likes to talk money, especially in this industry. You can find countless articles about pricing (we have a few ourselves) and even more articles about how much social influencers charge per post according to studies and research.

I could have easily pulled that data and whipped up a few options based on those. Still, that would not reflect who we are, and what we believe in as a company.

Instead, I decided to go the hard route. I took the studies, the research, the numbers and I looked at the trends, the changes and also the actual amount of work.

We stepped away from followers count and looked at engagement. We truly created something unique – not infallible by own means, but that’s what I feel confident sharing with the world after four years of work in this industry.

Why now?

As a company, we are all about dialogue, transparency and better relationships between brands and influencers. These stand from a clear and honest communication, which starts first and foremost with talking about compensation and retribution.

These guidelines will be revised every six months in order to be up to speed with new technology and findings.

Before you delve into a few more points we’d like to specify:

  • The range we offer you is a guideline, ideally you do not want to go lower, feel free to go higher, but first, you want to add in the engagement add-on.
  • The more the influencers who follow these guidelines, the more we are to set some standards for the industry as a whole – here’s a link to share on Twitter, if you feel so inclined.
  • The prices are based on a plethora of markets, still, our main reference is US and UK. All prices are in dollars to promote international reach.
  • We took the average of what people in the industries of health, fitness, wellbeing, food would charge for one post, and adjusted it accordingly taking into account also industry trends and brand budgets.