More and more of us find ourselves totally immersed into some tearful jaw-dropping hair-rising video-story of a cat saving a dog from a fire, or a yogi stepping far beyond of what is considered normal human body stretching capabilities.
The good news is that you too can use the enormous potential of IGTV videos to grow your own audience today, and here are some tips which we hope will be useful.
No need for professional videos
You don’t need a huge budget or professional video editing skills to create video content that you can post on Instagram.
In fact, you might’ve noticed how many of the most popular videos you’ve watched are taken with shaking hands using a smartphone and in poor light conditions. An iPhone and simple editing software are all you need, though of course, that is not to say that you shouldn’t start making beautiful short films of your own, should you wish to.
Make it short
And simple. There are too many other things to watch out there, so make sure you grab attention and deliver your message in a very contained time. 4 to 6 minutes are the best length – despite having a maximum length of 10 minutes. It is particularly important to include a wow-image in the first few seconds so your lovely fans stop and watch it, rather just scroll right through.
Make it useful
You know your followers better than anyone else and you what they like and what they need – make a video that responds to those needs so to make it worth watching and sharing. Beach season approaching? – Why not make a video on fresh Summer recipes. Cold and rainy? – Share some tips on some of the best warming and immune-boosting drinks.
Combine graphics, photos, text
Ok, everyone wants to see your pretty face – there is no doubt about it. But do try to incorporate texts, images, graphics, animation, etc. to make your video more informative and engaging.
One important reason why to do so is that they are a smaller format, and easier to digest.
As a result, videos with your pretty “talking head” only might not do so well, rather than those that deliver some information even when watched on silent.
If you are looking to up your social game, don’t forget to check our Social Media Pack.