With wearable trackers being now as mainstream as avocado on toast, it’s not surprising that data is always evolving, and more tailored solutions are cropping up constantly.

According to a recent Fitbit survey, 80 percent of users don’t know how many phases are in menstrual cycle and more than 70 percent of Fitbit users are unable to correctly identify the average length of a cycle.[1]

A few months back, Fitbit has announced a new female-health tracking feature, to help women track their menstrual cycle, view their estimated fertility window, and better understand their overall health.

This new in-app experience (available to all Fitbit users age 13 and older[2]) and on-device experience is designed to help women learn more about your menstrual cycle to better understand how it affects other aspects of their health.

Recently, Heba Shaheed, CEO of The Pelvic Expert (offering online programs for pregnancy and beyond) partnered with Fitbit to announce the female-health tracking to the world.

“I believe women must deeply understand their bodies and the changes that occur through their menstrual cycle” Heba said to WellandGood “Having deep insights into symptoms can help women and their doctors diagnose common conditions, such as endometriosis and PCOS. Fitbit Versa and the brand’s new female health tracking features allow women to track all these symptoms throughout their cycle.”

Credits: Fitbit.com

A few things you can expect from female health tracking

In-app period tracking: Log your period, record symptoms, and opt into receiving push notifications two days before and on the day of your predicted period start date.

News and alerts: Learn about the menstrual cycle, ovulation, fertility, and more with judgement-free content developed with Fitbit advisors Katharine White, MD, MPH, assistant professor of obstetrics and gynecology at Boston University, and Larry Tiglao, MD, an obstetrician-gynecologist at Stanford Healthcare’s Los Olivos Women’s Medical Group in Los Gatos, CA.

Personalised insights: The more consistently you log, the smarter the female-health-tracking algorithm gets. In the future, as the database of female-health metrics grows, this data may help enable Fitbit to deliver even more insights, such as how your cycle impacts your activity, sleep, weight and nutrition, and potentially how these things can affect your cycle.

“Women can collect data about their holistic health and make necessary changes to their diet and lifestyle to improve their overall health and wellness.” continued Heba “She can make correlations based on this data, e.g. she may see that her periods are more regular when she exercises regularly, or that when she eats more wholefoods, her period pain reduces, or her PMS improves if she’s sleeping better.”

Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to all Fitbit app users starting in May 2018.


[1]Fitbit Primary Research Study, February 2018

[2]Female health tracking is available to adults 13 and over in the U.S.; ages may vary by country.

[3] WellandGood.com, May 2018