It’s no secret that planning and preparation are key to staying on top of blogging tasks and scheduling, but sometimes it can be difficult to find the time.
We asked designer, photographer and lifestyle blogger Kara Layne to share her tips on how to stay organised.
“I juggle business and family life, working closely with professional creatives and small businesses to build their brand and enhance their online presence. Often this is through website design, brand styling and even content creation to build up their social media presence. Entering her 10th year in business, Kara’s passion has only grown for creating things — whether that be from behind the camera or through beautiful design.”
With 10 years’ experience working in design, brand styling, business management and consultancy, Kara has picked up a thing or two about how to stay organised when balancing blogging, work and family life.
“What a lot of people don’t realise is how much organisation can help in creating and managing your content and everything that goes into running a blog. One tool that I actually created for myself and now sell to others is my Blog & Editorial Planner. It truly helps track anything and everything and is one tool that I can put pen to paper and plan everything out that I need to.”
Other tips for staying organised include having a bullet journal. As Kara shares, “my top post that has been shared all over Pinterest and has grown to 25,000+ views on YouTube is the post on “My Bullet Journal and Managing a To-Do List” – it’s my favourite organisation piece.”
Keeping track of blog tasks, post ideas and social media scheduling can be made a lot easier with an editorial content calendar.
At the beginning of each month, take 30 minutes to brainstorm themes and topics for upcoming posts, what you want to achieve, how you want to achieve it, and a rough promotion schedule for your posts. This way you always have a plan to fall back on if you’re struggling for content ideas. The structure also keeps you on accountable for posting regularly.
The number one tip Kara gives to the professional creatives she works with? “Don’t try and do it all and don’t try and do it all the time.” Staying organised can help you feel more in control of your work and less overwhelmed.