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A media kit is a document you put together that gives prospective blog sponsors everything they need to know about sponsorship with you.

Ideally, a media kit should list a variety of things, such as your blog’s topics, statistics, collaboration options, and more. It is essential for making a good impression and landing more (and higher paying) blog sponsors. Even when you are just starting out, you should make sure you follow some simple steps to make your media kit effective.

A media kit is an opportunity to show off the best of your blog: your personality, your style, and what makes you unique.

Even when you are just starting out, you can still spotlight a few important stats about your blog. These include:

  • Page views per month (from Google Analytics)
  • Average page views (in the last three months)
  • Unique visitors per month
  • Reader demographics (which usually you can guess depending on who you think your ideal reader is)
  • Subscribers: Instagram, Mailing list, Facebook, Twitter, Pinterest, etc.

Even when keeping it simple, you want to make sure your media kit includes a great introduction that makes it clear to people about what they can expect from your blog. Remember to discuss the theme, the main topics and give an overall idea of people you have worked with before to see if you are a good match.

Do I need a media kit?

You do NOT really need a media kit – instead of a media kit, you can use the same content and copy for an email template. An email template works quite similarly to a PDF kit, as it can be easier to update as you go along.

We recommend you have a few more pieces of information to be shared when a brand shows interest.

Make sure you have some service ideas

It’s really important to come up with a few ideas of ways you can offer your expertise. Most bloggers start with sponsored posts, so that may be the best way to go about it.

If you don’t have a lot of traffic, make sure that you sell what you do offer. You may do more than the agreement asks for, or be willing to go above and beyond in other ways. Maybe you will create a video in your post, where “bigger” bloggers would just include the review in a larger post.

Specify the ‘red tape’

The ‘red tape’ translates as the “terms” of your sponsorship, and it includes your prices, but also an idea for your blog sponsors of what they’ll be getting out of the deal. Think about review policies, the breakdown of social promotion and time-frame for the project to be delivered.

Once you have clarified your terms, give your potential blog sponsors their next steps. How should they get in touch with you? (Most of the times it’s an email address). Make sure you have a clear version of your media kit (one page to start is more than enough) and get started with sending to the masses!


For more information on media kits, check out our Influencer Training Scheme. It’s a must for anybody wanting to go to the next stage of world domination!