We’ll be joined by Araminta Sheridan and Kat from yogi startup Yogi Bare, to discuss all things Instagram and the latest updates.
In a 1996 essay, Bill Gates famously declared that ‘Content is King’ – and it’s even more important today.
Original content can boost visibility, generate SEO, and help your brand engage with consumers.
According to Google’s stats, one in 20 searches is health-related, making around 200 million health and wellness searches every single day. That’s huge, and means content – even really great content – can get lost in the crowd.
Since each piece is valuable and takes time to create, I’ve made a checklist of ways to enhance its reach and make sure you’re using your content to its fullest potential.
Create a blog post or video, which is, of course, a great way to drive consumer traffic to your website. You can also use it in a newsletter – for great newsletter ideas check this article.
Share it on Social Media
- LinkedIn Pulse
You can announce it on your stories, or summaries it in a series of 2-5 story posts.
Adapt the title to reflect current trends or share it on relevant ‘marketing days’ throughout the year.
For example: if it’s relevant for National Fitness Day, it might be relevant for #MondayMotivation or Stress Awareness Day
Check it and update with relevant links and examples – or even rewrite it if circumstances change!
Change the format: summarise your article in an infographic, put it into a newsletter, or talk about it in a podcast.
Combine it with other posts to create how-to guides, and ff your content was in video form, or create GIFs. Take segments or moments, or ‘zoom’ in and out to explore different parts in more detail.