Want a way to increase your traffic, gain new readers, and build engagement for your blog? Pinterest is your secret weapon. It’s time to stop thinking of Pinterest as your personal pin board, and start looking at it as a powerful marketing machine to grow your blog. Tweets have a shelf life of a few minutes, you have to pay to play on Facebook, and even Instagram posts stop gaining engagement by the end of the day. Only Pinterest has the potential to take the Pins you post today, and keep putting them in front of new eyes and new potential readers over and over again for months (and even years!) into the future.
We’ve all heard how important it is to build your email list, and that couldn’t be more true when you’re a blogger that is considering monetising your blog in the future. Your email list size and how well targeted those subscribers are to your blog content, will have a huge impact on the effectiveness of growing your blog impact and readership.
So how do you build your email list, your traffic, and your loyal readership consistently and effectively throughout the year? My answer is the powerful duo of Pinterest marketing plus blogging strategy.
Creating a Powerful Pinterest Account
If you’ve only used Pinterest as a personal social media platform in the past, or if you have been ignoring its potential for growing your blog, it’s important to start by creating a strong Pinterest foundation. Be sure that you’ve set up your Pinterest profile as a business account, you’ve confirmed your website, and you’ve applied for Rich Pins. Look for ways to include keywords in your business name, about section, board titles, and board descriptions to gain the maximum SEO power from your Pinterest account. Finally, don’t forget the overall aesthetic of your Pinterest page. Be sure you’re choosing pins and board cover images that match your blog branding style.
The key is to remember that your Pinterest account is no longer for you. It’s all about your ideal blog reader. Your focus is on what they like, what they want to see, and what inspires them. Your Pinterest profile should fully reflect that!
Setting up a Pinterest List Building System
Now that you have a powerful Pinterest profile all set-up, it’s time to put a system in place that drives people from Pinterest to your blog, and secures their subscription to your email list.
Step 1: Create the blog post – Your blog content is at the heart of this system. You must create a blog post that is of interest to your target market. Try to include actionable tips that can be implemented right away (think step-by-step, DIY, etc.), and don’t forget the headline! Spend some time ensuring that you have a highly intriguing title for your blog post.
Step 2: Create a Content Upgrade – Think about what a reader of your blog post would need, to be able to implement the strategies or information that you provided in the blog post. How can you provide a highly valuable piece of content that will propel them forward? This is your content upgrade, or “freebie”, that you’ll offer in exchange for the reader providing their email address to receive it.
Step 3: Design the Pinterest pin – Next step is to design a Pinterest pin that leads Pinners back to your blog article. Be sure to create a vertical image that includes a text overlay with the intriguing blog post title. Your pins should include bold text and easy to read fonts, to cater to the large audience of mobile Pinterest users. Work to create a branded Pin image style template that you can reuse over and over again for future blog posts. This consistency will help you gain brand recognition for your Pins on Pinterest.
Step 4: Optimize your Blog Post – Every blog post should have a goal, or the action that you want a reader to take next after reading the post. In this list building system, your goal is to have the reader opt-in to your email list. Therefore, your blog post should be optimised to achieve this goal. You can encourage opt-ins by implementing a strategy such as including multiple clickable buttons throughout the blog post that lead to the freebie. Another powerful strategy is showing a visual representation of the freebie within the blog post.
Step 5: Develop the Relationship – You’ve got the new subscriber to your email list, but your work has just begun! Once you’ve provided the freebie that you promised, don’t let their email “go stale.” New subscribers must be indoctrinated to your blog, and it’s time to start growing your know, like, and trust factor with them. Consider implementing a welcome email sequence, where you provide the ‘freebie’, and then follow up with some of your best blog content and resources in future emails.
Once you’ve set up your Pinterest list building system for your blog, as long as you maintain an active presence on Pinterest, your system will continue to work for you months into the future. It’s an investment well worth your time to create your Pinterest funnel, and allow the list building, traffic, and new readers to come in on auto-pilot for your blog.
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