In 2015 the media hinted at the idea that content may be dead. On the contrary, in 2018 content has not been more lively! However, there are still major misconceptions both brands and influencers have about content creation and marketing. These misconceptions often prove fatal for their very own success.
Here there are the top three that still haunt us to this date.
1. Quantity increases you traffic
Quality over quantity, that’s the old saying, right? This is a new one: consistency over quantity.
Quality in itself is a given, even if I like to remind my influencers there are many ways you can create amazing articles without research backups and case studies – this the usual pattern of “drowning our audience in knowledge” we tend to fall into.
Quality sometimes stands in a simple, yet effective, content that inspires the reader, or gives them steps to implement something in their lives. The right balance of evidence-backed content and personal, fun and relatable content is the winner.
Keeping a consistent flow of content is the best way to create a constant flow of returning followers and readers. Remember, people will interact with you an average of 7 times before being ready to take action. Let’s be honest, it’s unlikely you’re going to marry the guy you met on Tinder last week.
Nurture the relationship with your audience by having your content up every Monday, and you’ll create a relationship of a lifetime.
2. Collaboration is for Pussies
There, I wrote the word pussies. I am sorry peeps, but I needed to make a point. Guest blogging is an effort. Collaborating on content on Instagram is LOADS of effort. Let alone co-producing videos.
It is, indeed, extra effort you gotta put in for a completely different audience. However, if you never get out there, how can you find new users who will, inevitably, fall in love with you?
If you want to grow your readership, sell more and get more eyes on you, you gotta half your effort by writing not only for yourself but also for others. I recommend having a 2:1 ratio of content for yourself and content for others. Whether you want to become a regular or write a one-off article, this is ultimately up to you.
3. Blog = writing
Erm, not really. Or at least, not anymore. Some people just cannot get themselves to write. I respect that – I used to find it impossible as a writer, but Fab, not everyone is an endless chatting machine like you, admit it.
At the HBC we now have audio content for our academy, as well as videos on the HBC TV.
I love recording videos, and I find it extremely exciting – especially if I am not in them, AH.
Some people are extremely comfortable in front of a camera, so probably vlogging once a week is your calling. Even talks and Q&As are, effectively, a form of content creation – I still would not solely rely on those. Interviews of any shape or form are content.
Basically, at the end of this paragraph, you have opened the Pandora box, which means this cannot be undone. Create content, inspire people and create relationships. New opportunities and clients are just waiting for you.