In the second of our two part series with GetMePaid.ie, we look into the reasons bloggers might not be getting paid and what to do about it.
Remember to read part one for tips on how to move your blogging from free samples to proper income.
What essentials would you say bloggers should have in place in order to ensure they get paid in a timely manner?
Bloggers need to be aware that in order to get paid for their work, they need to take some simple steps before completing any assignment for a brand. You must agree with the brand, in writing, the following details:
1. A detailed description of what you will be expected to produce (develop a recipe, provide a social media endorsement etc.) be as specific as possible to avoid disputes down the line)
2. The timeline for completing the assignment.
3. What you will be paid for delivering the assignment within the agreed timeframe (this can be an hourly rate or pro rata fee)
4. Your payment terms (typically 30 days from the invoice date) and whether you will be charging VAT.
If you have a solid agreement from the brand on these 4 points you will make your life considerably easier when an invoice becomes due.
What’s the biggest mistake you see bloggers and influencers make when it comes to getting paid?
A blogger does some work for a brand but the payment isn’t forthcoming after a couple of chasers. What’s your advice?
And remember if you’re not sure what to charge you can download the HBC’s influencer pricing guidelines here to give you an idea of what others are making.