Bekah Davies is the founder of BEKIBO London, a luxury online Health and Wellness brand which launched in 2017. The English born entrepreneur founded BEKIBO after an inspiring trip to Sydney, Australia where her passion for living a healthy lifestyle evolved. After returning back to the UK in 2015, Bekah noticed that the wellness space had not even scratched the surface in the UK. Identifying a gap in the market for premium activewear and wellness brands, and the potential to market through Instagram and upcoming influencers, the idea for BEKIBO was born. Bekah began extensively researching the market and decided “Athleisure” was going to be the next big thing in the wellness space. Bekah was inspired by the wellness industry and the potential for growth in this space and so took the risk and quit her 9-5 job to launch and fully invest her time in BEKIBO in 2017.