Today we are talking with a blogger who nailed her niche without really, you know, sticking to only one.

Rosie is the face behind A Rosie Outlook, a lifestyle and fashion blog that also focuses on health, wellness and self-care. She loves to blog and take snaps of her daily life such as reading, baking, going on adventures, sending letters, buying clothes and shoes and filling her house with all things lovely. Because we don’t believe in ‘health bloggers’ as a one size fits all option, and Rosie is here to show us why! To learn more about creating your own amazing blog from Rosie, check out her module in the Blog Superhero course in the HBC Academy.

What made you decide to start your blog?

I started A Rosie Outlook in August 2010 – I had written other ‘blogs’ on Xanga, and like many people, dipped my toe in LiveJournal and wrote blogs on MySpace, but I’d never kept anything up or fully committed to blogging.  I was always starting new notebooks and journals, or having new ideas for short stories and creative projects, but I often found myself abandoningthem and chasing the next ‘shiny penny’. When I wrote my first blog post on Blogger I knew it was something I wanted to really have a proper go at, and I tried to get involved in the community as much as possible; commenting on blog posts and chatting to other bloggers on Twitter.   It’s been really varied in terms of the attention I’ve given my blog – from a period where I blogged at least once a day, to busy periods where I only manage to get something up once or twice a week, but it’s never been something I’ve considered giving up – it gives me such an amazing creative outlet and has led to so many friendships and opportunities that it really has had a real positive impact on my life.

How did you find your niche writing such a varied blog?

I think the amazing thing about writing a lifestyle blog is that you can embrace your hobbies, interests and values as part of your blog – and they can naturally evolve and change over time according to your focus or what’s going on in your life.  I am one of those people who gets excited about new things, so I’d never have the staying power to commit to writing about just one topic.  One of the main things I love about blogging is getting to know people through their blogs, and finding people who are authentic and just giving insight into their lives (basically I am a total nosy parker!) so I’ve always wanted to write the sort of blog that does the same, and one that gives a little window into my life, loves, travels and so on.  It has evolved a lot since I started – I’ve been through periods where I’ve blogged more product reviews for instance, whereas they are now quite minimal, but it allows me to write about the things I really care about without being hemmed in to one topic. Last year I was blogging more about fitness and running, but that has evolved into more of a focus on health, wellness and self-care.  It’s nice to be able to take your blog in new directions, I think it keeps it fresh for readers too.

What’s your favourite thing about blogging?

Undoubtedly the relationships and friendships I’ve built since I started blogging are the thing that’s really changed my life for the better.  I am lucky enough to count people I’ve met through blogging as some of my best friends, and bloggers are some of the most kind, compassionate, caring people I know.  Receiving cards and thoughtful messages from blog friends when I blog or tweet about going through a tough time really does make a huge difference.  I really do think the blogging community (bloggers and blog readers) can be incredibly supportive.  I’ve had some amazing opportunities through brands with blogging – and working with some of my favourite brands and companies has been something I’m incredibly grateful for – but the connections and friendships are the real payoff.

Have you any top tips to share with people starting out on their blogging adventure?

I think my main tip would be to be authentic and true to yourself.  The blogs I love reading the most are those where you feel like you’re sat on the sofa having a cup of tea with a friend and listening to them chat about their lives.  You don’t have to emulate anyone else’s style, or voice – and it can be a turn off when people try and do this, as it’s impossible to connect with someone who’s putting a wall up between their real life and what they’re presenting on the internet.  You don’t have to pretend that things are perfect, or that every one of your poached eggs comes out perfectly and your cupcakes are iced with the perfect swirl! Actually some of my most successful blog posts have been the ones where I’ve opened up about struggling with things, or not succeeding at projects, or feeling like I’ve made mistakes.  It’s always the ones I’m most nervous of posting that seem to resonate with people, which is an amazing feeling.

My other tip would be just to get started and have fun with it – you don’t have to wait until you have the perfect design, or you have a plan for all of your posts, or followers on Twitter; just get stuck in!